Babybel®
History: France
Babybel® was first advertised in 1955 aboard suburban Paris trains. In 1960, ad campaigns were being placed in daily newspapers throughout surrounding regions.
Starting in 1964, Babybel® was being marketed in radio and cinema ads almost everywhere in France.
It was in 1973 that Babybel became "The nice little cheese that fits in anywhere" in TV ads across the nation.
Finally, in 1979, Babybel® announced a new arrival: Mini Babybel®! Round and red like its big brother, Mini Babybel® was also conveniently portable. Mini Babybel quickly became the cheese that went with you—anywhere!
Canadian advertising history
In 2006, a Mini Babybel® print campaign created in Canada became a phenomenal success and was broadcast around the world.
   |
In 2007, a cross-Canada TV campaign revealed the lengths some will go to for a Mini Babybel®—like parachuting out of a plane! It was the first campaign of its kind in the country.
In 2009, Mini Babybel is back with a national TV campaign displaying Mini Babybel as an ideal snack that is a natural source of calcium and a good source of protein!
Mini Babybel has now been sharing the pleasures of skiing and snowboarding with Canadians since the winter of 2006. Mini Babybel is associated with the Summit and Snowfest Tours and we have been visiting over 35 mountains across Canada where Mini Babybel tasting and activities are at hand! See you soon!
2006-2008
Click the images below to view a larger version.
  |
2008-2009
Click the images below to view a larger version.
  |
 |