The birth of Mini Babybel®
The story of a child prodigy
Mini Babybel® was created in 1977 and quickly took off internationally. In 1988, over a third of all Mini Babybel® cheeses produced were consumed outside of France. Mini Babybel® pioneered a brand new market: mini cheeses.
More than 93% of Quebec consumers know the Babybel® name, in large part thanks to Mini Babybel® which is strongly marketed through advertising and promotional campaigns.